Cafe Logo

For this project, I was tasked with taking previously developed assets and designing a simple, cohesive business card for a fictional brand, “The Moon Lighter,” a cat café concept. Using the logo created in an earlier project, I focused on maintaining strong brand consistency while translating the identity into a compact print format. The design was built in Adobe InDesign, incorporating vector graphics created in Adobe Illustrator to enhance visual interest while maintaining scalability and clarity. I carried over the established color palette and kept the overall design minimal, reinforcing a calm, starry aesthetic that reflects the café’s atmosphere. To further develop the concept, I added subtle star-inspired Illustrator graphics and introduced a cat silhouette as a final detail to clearly communicate the café’s theme. The result is a clean, thoughtful business card that effectively extends the brand identity while balancing simplicity with intentional visual storytelling.