Sheer Elegance Webpage and Logo Rebrand

This project focused on rebranding a real-world business, Shear Elegance, a pet grooming company with no established visual identity or defined brand system. The assignment required developing a complete brand direction from scratch, including a logo and a sample webpage layout. I approached the rebrand by building around the name “Shear Elegance,” using it as the foundation for a visual identity that communicates both refinement and approachability. To express elegance, I leaned into soft, muted purples inspired by the idea of purple as a royal and sophisticated color, while toning it down to feel more friendly and accessible. I also incorporated rounded shape language throughout the design to reinforce a softer, more welcoming tone. The entire project, including both the logo and webpage mockup, was created using Illustrator alone, allowing for a cohesive and controlled visual system. The final result is a rebrand that balances professionalism and warmth, giving Shear Elegance a clear and unified identity.